The Average Domain Authority metric is even stranger. By the logic of average domain authority a campaign is obviously less successful if it has a natural series of low links in addition to high links. In this respect the indicator runs counter to reality. Short-term spikes Short-term traffic spikes can be beneficial but should generally not be considered digital PR goals.
A digital PR campaign might drive traffic to your website in the short term, but what are the intents of those users? A handful of well-executed product-focused digital PR campaigns do generate UK WhatsApp Number List relevant conversions. Such sports are great but rare. The referral traffic behind digital PR in most cases is low-intent traffic. to tell you a flow that lasts for days without conversions Volume spikes may not provide a measurable ROI.
Increased Search Demand Another metric that comes into digital PR measurement is increased search demand. This metric looks at the search volume for keywords related to the event in the time period before the event and in the time period after the event. If search volume happens to be higher at some convenient point after the event, lo and behold the growth is due to the success of the event itself.