And more diffuse and more and more linked to what the other does, the weight that their relationship has in the company's strategy also increases. That is, it is increasingly important that the CMO and the CTO work in a related way and that they collaborate with each other. For this reason, the future will go through a relationship of two: the companies that will have a good strategy will be those in which their CMO and CTO collaborate closely. The usa phone list relationship that works will therefore be one in which the CMO also uses the CTO.In addition to the economic recovery, the study also points to the increase in private label prices and the innovation of manufacturer brands. KEY SUCCESS FACTORS OF THE RETAIL BRAND The success factors of the MDD are the value for money, 35 or 40% cheaper than those equivalent to the manufacturer's brand; usa phone list commitment to its brands, the MDD product share is 37.9% of the total assortment; the democratization of products, especially in categories considered high-priced such as cosmetics and organic foods; the expansion of the available supply of MDD, since 2001 there has been a 73% growth in the number of products available; and the repositioning of the Retail Brand concept itself, since it has evolved from the idea of "adjusting the purchase budget" to "intelligent purchase".
100% of Spanish households buy MDD an average of 89 times a year and the annual purchase budget allocated to it is €797. Likewise, there is a good general image of the value for money of MDD products (76% in Europe) and its improvement over time (74%). In addition, 75% of Europeans consider them to be good alternatives to manufacturer brands, and 63% consider themselves smart usa phone list buying MDD. This clearly reflects the idea usa phone list the usa phone list purchase of the MDD has evolved from a concept merely of purchase for savings, to a concept in which the acquisition is related to a good purchase decision, which weighs cost and value obtained. Aspects such as product safety (83%) and the ability to meet consumer expectations (80%) of the MDD are at the base of its good general evaluation by buyers. These are aspects closely linked to the trust that these products have managed to generate, the result of an experience of use and consumption in line with the buyer's expectations.
In the Spanish case, it is striking that the price factor is mentioned less than in the general average as the main reason for purchasing the MDD, only 53% compared to 71% overall. The MDD inspires the Spanish buyer more confidence than the analyzed average, 79% over 68% global. Distribution brands in Spain have benefited from the confidence that consumers gave usa phone list in the most intense years of the crisis, a stage in which they usa phone list their maximum growth, mainly due to their lower cost. With regard to the weak points of the MDD, the lower image of innovation is one of them (69%), as well as the less attractive packaging (62%). The perception of quality when compared to the leading manufacturer brands is also low (11%), although in Spain the MDD comes out much better, with 22% of people who consider that it has better quality than the reference brands in the market. PRESENCE OF DISTRIBUTION BRANDS BY CATEGORIES The presence of the MDD is especially intense in fresh and drugstore and perfumery products, and more clearly in the supermarket format, led by Mercadona, Dia and Lidl.