Froud in an interesting article for The Guardian, through which he highlights the value of social networks and their usefulness in the daily activity of the company. They represent a new way of communication. The great acceptance of social networks by users results in a new way of connecting, fast, effective and economical. In this way, it is possible to directly reach a new group of potential customers, which would hardly be possible using any other means of communication. A field opens up before our eyes made up of more than a billion users on Facebook, 350 million on Twitter or 150 on LinkedIn. To take advantage of this synergy, companies must educate their employees and encourage them to take part in the online conversation. The keys to the proper functioning of this new communication channel lie in training and awareness of its proper use.
45% of companies use the company's internal forum as a means of communication with their employees, but only 24% admit to having taken some initiative regarding the regulation and application of social networks in the work environment. For this, it is Gmail Email List recommended to take into account the following aspects: Regulation of use. The first step is to decide what presence social networks are going to have in the internal activity of the company. It is inevitable today to prevent workers from accessing their social profiles, at any time and place, due to the interconnectivity that mobile devices allow. For this reason, it is advisable to assume reality and take advantage of it. Company policy.
An internal company policy must be drawn up, adapted to the reality of the company, its activity and needs, describing the guidelines for behavior and use of social networks as another tool to generate business. Said policy must establish a series of limitations: Regarding the degree of personal use of social networks that is allowed during the working day, as well as of their mobile devices. Workers' rights, paying special attention to the protection of their privacy and freedom of expression. The type of access and use of company data. Confidentiality and responsibility clauses regarding the opinions and value judgments issued publicly. Penalty code for improper conduct and non-compliance with the policy. Control measures. The opening of the brand at this level notably amplifies both its reach and its public exposure.