The research - commissioned to Longhouse - recorded the purchasing Email List behavior of 3,000 users in the EMEA area between 24 and 31 July 2013, highlighting some points. Speed is key : 46% of online shoppers would abandon a purchase if Email List the web page was loaded too slowly and 35% ten seconds or less is the cut-off point, after which they would give up the transaction. Shopping is emotional : seven out of ten shoppers agree that slow online Email List transactions make them anxious about the success.
Of a transaction; one in five get upset if a site is Email List slow to load or crashes while shopping; a third agrees that online shopping can be more stressful than in-store shopping The consequences for the online retailer are significant: 64% of shoppers agree that if a page crashes during a purchase, they would think carefully whether to buy a second time on that site. Email List In addition, 7% complain of a poor social media experience and 54% disagree with the Email List claim that most websites look and function.
The same regardless of the device used to Email List log in (notebook , Desktop PC, tablet, mobile phone). “This report helps us gain a clear understanding of consumer attitudes towards e-commerce and how companies can begin to adapt and update Email List their online sales practices and platforms to better meet customer expectations. The impatience with slow web pages has reached a level where retailers can no longer ignore its impacts Tabitha Riparian, Email List at Riverbed's Stingray Business Unit.