In our Business Model Canvas workshop, you will learn methods and approaches to describe, develop and optimize a business model. Now for exact dates and content.places left! Sorry, the quota is full. What information is needed for competitive product analysis? Try to gather all the information you can get. When searching for information, you should use specific questions to solve problems. In addition to classic structural data such as size, number of locations and shareholder structure, you should especially analyze the marketing activities of your competitors.
How are these companies positioned? Are they trying to attract Philippines WhatsApp Number List customers through pricing or through quality and innovation? What communication and advertising methods are your competitors using? What impact do these strategies have on your customers? The specific range of services offered by your competitors is also important. What services do they offer, and which don't? The strengths and weaknesses of competitor performance are also important for competitive analysis.
These questions often lead to new and important insights. Even though first reactions often lead to statements like that's not possible or that's not true, it's often possible to observe a customer's perception of the market to help correct their own perception and often put it in perspective of what you're doing with that information. ? Information from the analysis should be collected in a structured and systematic manner. In general, it is recommended to assign one employee to each entrant for ongoing data collection and processing. Once a quarter, all company latest developments should be presented and discussed.